Audience intelligence + research delivery

Know what is feasible. Launch with confidence.

Plan the audience, program the survey, protect fieldwork, care for respondents and monitor delivery in one connected VimoMR research workflow.

Consumer B2B Healthcare Survey Studio VimoMR Shield RespondentCare
THE VimoMR RESEARCH PLATFORM

Five connected capabilities. One research workflow.

Use only what you need, or connect the full journey from audience planning through programming, quality, fieldwork and respondent care. Each product has a clear job so the website stays simple even when the underlying platform is powerful.

Discover audienceProgram surveyQA & protectLaunch fieldworkClean & monitorReport & export
THE VimoMR QUALITY PROMISE

Protect the data. Respect the respondent.

Research quality is not only about stopping bad traffic. VimoMR combines pre-survey data protection with a respondent experience built around profiling, transparency, rewards and support.

VimoMR Shield protects the research+ RespondentCare protects the relationship= Better conditions for better data
Start where you are

What are you here to do?

Choose the shortest path. You can explore feasibility without an account, or sign in when the project becomes real.

VimoMR Feasibility Engine

Turn a research specification into a field plan in seconds.

Start with the market, audience, incidence, LOI and targeting. The engine models likely reach, delivery, indicative CPI and investment — then produces a structured RFQ you can use as the starting point for a formal feasibility review.

Market-level reach B2C / B2B / Healthcare targeting Field-time modeling Indicative CPI & investment Downloadable RFQ

Audience coverage

Available delivery channels change automatically according to the selected audience.

Consumer targeting

Profiled targeting These variables are commonly maintained in panel profiles and have higher feasibility confidence.
Survey screening criteria Product, brand and purchase behavior are usually confirmed inside the survey. They reduce expected incidence but are not treated as guaranteed panel profile fields.
VimoMR SURVEY STUDIO

Professional survey programming without making the interface feel like programming.

Survey Studio connects questionnaire building, logic, quotas, field controls, respondent-quality review, reporting and exports in one workspace. Clients can self-serve, or VimoMR can program the study and give the same client account reporting access.

Visual BuilderAdvanced LogicLeast FillGroups / NetsMaxDiffConjointHeat MapContext PointMedian LOIBulk Data CleaningCrosstabsCoded Data + Data Map

Self Service: $149.90/month · Hosting: $0.05 per Complete · Simple Crosstabs included. RFR-managed programming starts at $99.90.

studio.vimomr.com · product preview
VimoMR Survey StudioSurvey BuilderLogic & RoutingQuotas & TerminationPreview & QALaunch SurveyLive Reporting & DataResponses & Data Quality
Customer Experience StudyDraft · QA ready
Q7 · OPEN TEXT · REQUIREDWhat is the main reason for your rating?
VimoMR Context Point enabled · expected: service/support · response time/waiting time · action on fail: Flag for review
Q8 · GRID SINGLE · ROWS RANDOMIZEDPlease rate each aspect of the experience.
Service qualityValue for moneyEase of useSupport experience
612Starts
438Completes
11.8mMedian LOI
14Quality flags
THE RESPONDENT JOURNEY

Quality is built across the entire respondent journey.

From recruitment and profiling to VimoMR Shield, survey matching, rewards and support, every stage is designed to protect both the research outcome and the person behind the response.

01
↗

Recruit

Build audience through VimoMR Panel and managed digital recruitment channels.

→
02
◎

Profile

Understand respondents beyond basic demographics and improve targeting over time.

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03
◇

Protect DATA QUALITY

VimoMR Shield applies configurable pre-survey quality and integrity controls before entry.

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04
⌁

Match

Use profiling and feasibility intelligence to connect the right people with the right research.

→
05
✓

Research

Maintain protected IDs, survey routing and outcome handling across the project journey.

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06
♡

Reward & Care RESPONDENT QUALITY

RespondentCare supports rewards, participation history and direct support after the survey.

Why RFR

Feasibility should lead somewhere.

VimoMR connects planning, audience access, respondent quality and field operations so your feasibility work becomes the starting point for delivery — not another document to rebuild.

Feasibility firstUnderstand likely reach and delivery before field.
Quality before entryUse VimoMR Shield before respondents enter client research.
Respondents at the centerRespondentCare supports a clearer participant experience.
One operational handoffMove approved work directly into project setup and launch review.
RESEARCH CAPABILITIES

More than sample. One partner across the research journey.

VimoMR combines audience access, research operations and respondent-first technology to support projects from recruitment through delivery.

01

Online Sampling

Consumer, B2B and healthcare audience access across global markets through VimoMR Panel and managed network delivery.

02

Survey Programming

Programming, testing, redirects, quotas, logic and field-ready survey setup for online research.

03

Project Management

Hands-on field management, supplier coordination, quota monitoring, quality review and client communication.

04

Custom Recruitment & Communities

Targeted recruitment for niche audiences, research communities, trackers and longer-term respondent engagement.

05

Offer & Conversion Campaigns

Recruitment and conversion-oriented campaigns designed around defined audience criteria and measurable outcomes.

06

IHUTs & Product Research

Recruitment and participant coordination for in-home usage tests, product trials and other experience-led studies.

07

Qualitative Recruitment

Participant sourcing and screening for IDIs, focus groups and specialized qualitative research requirements.

08

Custom Research Requirements

If the audience or methodology does not fit a standard template, VimoMR can structure a tailored recruitment and delivery approach.

RespondentCare

See the respondent experience behind RFR.

RespondentCare is our web-based member environment for registration, consent, profiling, quality onboarding, rewards visibility and respondent support. It is designed to make respondent care part of the research infrastructure — not an afterthought.

RC RespondentCareby VimoMR
01Join securely and manage consent
02Build a reusable research profile
03Complete Focus Point and Context Point onboarding
04Access future research opportunities
05Track rewards, preferences and support
Real member registrationRespondents can create a persistent RespondentCare identity rather than entering a disposable demo flow.
Profile foundationMember answers are retained so future matching and feasibility can increasingly use known profile information.
Respondent-controlled privacyConsent history, communication preferences and unsubscribe controls are part of the member journey.
Quality with careFocus Point and Context Point are introduced as part of genuine onboarding rather than hidden post-survey policing.
VimoMR Shield

Quality decisions happen before the client survey begins.

VimoMR Shield is a configurable pre-survey quality framework. Instead of relying on one blunt fraud flag, it combines geography, device/browser/network risk, human attention and contextual response quality. Each module can be switched Off, monitored, or enforced at project level where applicable.

The protected respondent journey

Checks are designed to happen before exposure to the external research survey. A failed enforced check can route the respondent to the configured security outcome.

01
Validate launchProject, panel source and respondent ID
Gate
02
Geo ValidationExpected market compared with detected geography
Shield
03
Trust PointDevice, browser and network risk scoring
Shield
04
Focus PointRotating human-attention validation
Shield
05
Context PointOpen-end and contextual response intelligence
Shield
06
Profiling & targetingProject eligibility when configured
RFR
07
Client surveyOnly after pre-survey controls are complete
Field
TP

VimoMR Trust Point

Builds a project-level risk score from device, browser and network signals. Stronger signals can contribute more risk; a single reused IP is not treated as automatic fraud.

Designed for layered evidence: score + confidence + project threshold before an enforced security decision.
OffMonitorEnforce
FP

VimoMR Focus Point

Rotating attention and red-herring questions selected to fit the audience type. This reduces dependence on one static quality question that can be learned or automated against.

Correct response → continue. Failed response in Enforce → security outcome before the client survey.
OffMonitorEnforce
CP

VimoMR Context Point

Reviews a short open-ended response for clear gibberish, keyboard patterns and contextual quality. Conservative AI-assisted review can be layered on top of deterministic checks.

Uncertain AI results and service failures are designed to fail open rather than reject a respondent automatically.
OffMonitorEnforce
GV

Geo Validation

Compares the intended project country with detected routing geography. Projects can observe mismatches first in Monitor mode before choosing to enforce.

Missing or unavailable geo data is not treated as an automatic failure.
OffMonitorEnforce
Privacy-awareRaw IP addresses are not presented as respondent data; security logic uses keyed hashes where persistence is required.
Project configurableControls can be tuned by project rather than applying one universal rejection rule to every audience.
Evidence over assumptionMonitor mode allows the team to observe real events before tightening enforcement.

Plan it. Program it. Protect it. Field it.

Start with audience feasibility, move into Survey Studio or RFR-managed programming, apply quality controls and keep reporting connected through one VimoMR account.

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