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VimoMR Survey Studio

Survey Builder & Programming Software

Professional market research survey builder and survey programming software for complex logic, quotas, QA, field control, data quality and reporting.

Survey Studio Self Service
$149.90 USD / month

Build and manage surveys with the same VimoMR customer account used for feasibility and reporting. Advanced Feasibility is included while Self Service is active.

One workspace from questionnaire to clean data

BuildLogicQuotasQALaunchMonitorCleanReport
SURVEY BUILDER · PRODUCT PREVIEW
Q4 · Multi select

Which brands have you used in the past 6 months?

Brand ABrand BBrand C
Programming controls

Randomize selected options · Carry Forward · Answer-level display logic

QUOTAS + QUALITY · PRODUCT PREVIEW
Least Fill Allocation

Gender × Age × Region · assign to the lowest filled eligible cell.

OE Context Point

Expected concepts: service/support · response time/waiting time.

Flag for reviewQuality terminateQA testable
LIVE REPORTING · PRODUCT PREVIEW
612 Starts438 Complete11.8m Median LOI
Respondent review

Bulk paste/upload IDs, rejection reason, reversible exclusions and audit trail.

Exports

Coded Data workbook + Data Map Sheet 2 · readable answers · tables.

Programming controls

Core question types

Single, Multi, Dropdown, Open Text, Numeric, Display, Ranking, Constant Sum and professional grid/table families.

Logic & routing

Qualification, show-if, answer-level display logic, forward routing, termination rules, piping and Carry Forward / masking.

Ordering & randomization

Manual, A→Z, Z→A, numeric ordering, randomize, flip, rotate, subsets and stable coded answers.

Quotas

Hard/soft cells, interlocks, reusable Groups / Nets and multi-attribute least-fill allocation.

Advanced methods

Guided MaxDiff, Conjoint, Heat Map, Healthcare Patient Chart flows, Clinical Case Study programming with controlled case exposure, and safe programmer workflows for more complex studies.

Validation & QA

Response rules, Preview & QA, broken-reference checks, publish validation and immutable field versions.

Healthcare programming: Survey Studio includes separate tools for Patient Chart / Chart Review workflows and Clinical Case Studies. Patient Chart handles repeated patient-record entry; Clinical Case Study handles interactive patient vignettes with treatment/management decisions, case-specific probes and balanced or randomized case exposure.
VimoMR Context Point for Open Ends

Programmers can attach expected context concepts directly to an Open Text question. If the response fails the programmed context check, choose what happens at question level.

Flag respondent for reviewQuality terminateVisible in quality reviewRecorded in termination reporting

This release uses conservative programmed context concepts rather than silently rejecting on an opaque score. Synonyms can be grouped with |, and the same rule can be exercised in Preview & QA before launch.

Field, clean and report

Live field metrics

Starts, Completes, Terminations, Quota Full, in-progress records and Median LOI with supporting LOI distribution metrics.

Responses & Data Quality

Respondent-level review, quality flags, bulk RID/session exclusion, structured rejection reasons, restore and audit history.

Reporting & Crosstabs

Question tables, quotas, termination reporting and simple Crosstabs included in the reporting workspace.

Supplier / panel links

Multiple panel companies, launch parameters, project-level return URLs and field routing controls.

Exports

Coded Data XLSX with the Data Map embedded as Sheet 2, readable answer responses and analysis-ready exports.

Client reporting access

RFR-programmed surveys can be assigned to a customer account for reporting/data access without enabling direct self-service editing.

Commercial options

Self Service

$149.90 / month

Direct survey building/editing plus reporting. Advanced Feasibility is included.

Hosting: $0.05 per Complete. A hosted Complete remains billable if later excluded from the analytical dataset.

Let VimoMR program it

Simple Survey — $99.90
Standard programming and field setup.

Moderate — $149.90
More involved routing, quotas and controls.

Complex — $299.90
Including MaxDiff, Conjoint, algorithms/custom logic and Heat Map.

Access is controlled by RFR. A Client Master can have Advanced Feasibility, Survey Studio, or both. VimoMR may approve demo/complimentary access, paid access or reporting-only access depending on the relationship and project.

Last updated: 23 August 2026