Survey programming for market research
VimoMR turns research questionnaires into field-ready online surveys. The workflow supports straightforward screeners as well as complex market research studies that require conditional routing, nested logic, quotas, randomization, answer masking, carry forward, advanced exercises, quality controls and structured reporting.
Researchers can choose self-service survey programming in VimoMR Survey Studio or managed survey programming by the VimoMR team. Both routes are designed around the same objective: make complex survey scripting easier to build, test, launch and review.
Program single select, multi select, open text, grids and advanced market-research question structures in a visual builder.
Build display logic, skip paths, conditional routing and multi-condition rules without forcing routine programming into code.
Manage quota controls, least-fill allocation and combined qualification or termination conditions.
Use previous answers to control which choices, rows or follow-up questions appear later in the survey.
Support ordering controls and advanced methods including MaxDiff, Conjoint and image-based Heat Map questions.
Preview paths before launch and use VimoMR quality workflows, including Context Point checks for qualifying open-end questions.
From survey scripting to hosting and reporting
Survey Studio connects programming with field controls, live performance metrics, respondent data-quality review, exclusions, exports and simple crosstabs. Clients using RFR-managed programming can receive reporting access through the same VimoMR customer account.
Self-service or managed survey programming
VimoMR Survey Studio Self Service
$149.90 USD/month. Build, test and manage surveys directly. Advanced Feasibility is included while Self Service is active.
VimoMR Managed Survey Programming
Send VimoMR the questionnaire and we program the survey for you. Current programming levels start at $99.90 for Simple, $149.90 for Moderate, $299.90 for Complex and $499.90 for Advanced Research Programming — designed for healthcare patient-chart/chart-review studies, interactive clinical case studies and highly customized survey workflows.
Complex survey programming without a cluttered workflow
VimoMR Survey Studio separates questionnaire entry from programming work. Programmers can navigate directly by question ID, then add logic, masking, carry forward, termination and quota rules in dedicated workspaces. An advanced programmer JSON mode remains available for cases where visual programming is not enough.
For healthcare chart-review studies, the Patient Chart Wizard can generate repeatable patient-record pages with stable QIDs and automatic “add another chart?” routing, so programmers can start from an editable scaffold instead of manually cloning each chart.
For interactive healthcare scenarios, the Clinical Case Study Builder creates editable patient vignettes, treatment/management decisions, rationale and confidence probes, with random or least-exposed balanced case allocation and control over how many cases each respondent sees.
Common survey programming use cases
- Consumer and B2B online research surveys
- Screeners with complex qualification and termination logic
- Brand, concept, customer-experience and usage-and-attitude studies
- Multi-cell quota studies with least-fill allocation
- MaxDiff, Conjoint and Heat Map research exercises
- Healthcare patient-chart and chart-review studies with repeated patient records
- Interactive clinical case studies with decision-tree programming, case randomization/balancing, dynamic follow-up and case-specific QA
- Open-end quality checks, live reporting, data review and exports